Sarah is truly the leader of our small, but mighty, SEO team. She’s grown not only the Life vertical, but total traffic overall for the entire digital team with her strategy and guidance.
Her monthly keywords, suggestions, and overall plan to increase PV’s and Search for the TODAY brand has paid dividends in the past 12 months, driving record-breaking traffic on key holidays including Thanksgiving and Christmas.
As a team, we are grateful to have her leading the proverbial charge. Beyond her invaluable experience and strategy, Sarah is a dream to work with, always encouraging, always acknowledging wins and she brings an overall positivity to the entire team. I wouldn’t be wrong in saying she’s genuinely loved by all.
- Sarah Lemire, Lifestyle Reporter, SEO at TODAY
I had the pleasure of working with Sarah during her tenure at Hearst Magazines. I was new to a role in digital media, and she was instrumental in guiding me through the transition. She took the time to help me understand the SEO landscape while elevating the content for my brand. Sarah always carries herself with professionalism and kindness and is truly a pleasure to work with. If I were building a team, she would be at the top of my list of people to hire.
- Katie Bowlby, Digital Director, Country Living
Sarah was my supervisor when I was an SEO intern at NBC News Group. Her creativity and enthusiasm was clear from the moment I started. Sarah taught me the ins-and-outs of her role as the SEO Manager for TODAY. She carefully trained me on SEO best practices, weekly and monthly traffic and insights reporting, as well as evergreen content planning and strategizing — all of which were new to me. She even introduced me to tools like Semrush, Google Search Console and more. Throughout the entire process, Sarah supported me, easing the learning curve through detailed demonstrations and collaborative conversations.
I also picked up a lot by just watching Sarah work. She is personable and always approaches tasks with genuinity and care. Through her example, I learned how to adapt to changes, build and maintain relationships and what it meant to be a true leader.
Most importantly, Sarah trusted and instilled confidence in me. She listened to me, gave me the opportunity to take on meaningful responsibilities and extended the encouragement when I needed it. My internship was an invaluable experience, largely because Sarah made it so.
Sarah is an incredibly gifted person who has made an unforgettable impact on my professional development. I can only hope to be that person for someone else one day.
- Enji Erdenekhuyag, NBCUniversal News Digital SEO Intern
I truly enjoy working alongside Sarah to curate articles for Northern Michigan Woman Magazine. She is a true professional keeping current and fresh on what audience are needing in the very moment. She brings well-rounded content and ideas to the publication. As an editor, she digs deeper into the content and helps flesh out the missing flair needed to make an article shine! She encourages writers with genuine warmth and grace. She is an asset to our editorial team!
- Kerry Winkler, Publisher, Northern Michigan Woman Magazine
Sarah has an eye for fresh, new, youthful design. She is open-minded, optimistic and filled with knowledge about today’s trends and the directions they are taking. Sarah lives, breathes and consciously embraces evolving style. She enjoys making new discoveries and being fashion- and gadget-forward. Her sense of humor accentuates everything she does and always adds a hidden element to her content. She has delved into articles or subject matter and has shed a new light on material that has newly emerged. She is an engaging interviewer and is not afraid to circle back around to get a story. Sarah makes waves on social media. She is friendly in front of a camera. She has a knack for creating compelling content that’s fun to engage with and offers great takeaways, tips and ideas. Sarah is easily-identified as the girl next door. People identify with her and feel like they are her friend. She has that immediate connection with people that makes them feel like they know her.
- Victoria Upton, Publisher, Women's Lifestyle Magazine
Sarah rescued our website's SEO by using her analytic strategies and implementing SEO techniques for us to increase our clientele by 200% within 2 months! I cannot thank her enough for her critical thinking, thoughtfulness, skills, strategies, and professionalism that she brought to our business.
- Stephanie Mansour, Owner, Step It Up With Steph
I cannot praise Sarah enough! Sarah patiently and expertly developed a well-organized and strategic plan for my blog launch with the goal of increasing traffic to my site and acquiring new clients. She provided me with the tools (digital and training) to set up my blog for success and master the complicated and often confusing best practices of SEO. Thanks to her guidance, my audience has increased by over 300%, I secured paid sponsorships, and increased my new customer inquiries and bookings by 500%. Sarah is honest, hard-working, incredibly passionate about what she does, extremely knowledgeable, and an all-around lovely person. She is an incredible asset to any business/brand/company looking to increase its sales, online engagement, and overall web presence.
- Rachael Silverstein, Owner, Rachael Elana Photography
Sarah is a bright, driven self-starter that offers unique ideas and perspective to the ever-evolving and changing landscape of content and commerce. She is passionate about her work and manages goals and expectations well to keep projects and initiatives moving forward. Her ability to network and reach out to writers helped land boldSOCKS in Forbes, CNN, Readers Digest and The Knot while also helping to manage our content strategy and stabilize/optimize our SEO. She is an asset to any team and willing to step in to help wherever necessary, including the party planning committee (which did not exist before her).
- Ryan Roff, CEO & Co-Owner, boldSOCKS.com
Sarah was very capable of handling all of the freelance projects we threw her way. She demonstrated the knowledge and skills we needed in her SEO and web content writing. Aside from a great professional relationship, Sarah is also very personable and even got our daughter a gift when she was born. She's a great asset and team member to have on a project.
- Kendra Roman, Co-Owner, Roman Creative
Sarah is a problem solving, quick thinker with original ideas and a passion to create. She turned her interest of writing beauty and feature articles into a must-have monthly contribution when the role was available. She immediately brought conceptualization and ideation to our editorial calendar and researched and executed her articles faultlessly. She was then eager to contribute to page layouts and design, and as I expected from her shown work ethic and enthusiasm, became fluent in Adobe and revealed her natural eye for composition. Sarah was an essential addition to our content, editorial, and design team during my time as editor at Women’s Lifestyle Magazine!
- Richelle Kimble, Previous Managing Editor, Women's Lifestyle Magazine
Sarah is not only a talented writer, she’s a happy, smart and all around wonderful person to be around. I’ve had the pleasure of working with her for several years now. First as my marketing rep for Women’s Lifestyle, and then as a writer when she profiled me. It quickly became apparent that she’s an excellent writer and does the background work to get the job done right. After her article came out, I have had at least 20 people comment to me on how well written her article is. That includes my parents who are both published authors of over 10 books between the two of them. I highly recommend Sarah, she would be a strong asset to your organization, that you wouldn’t want to lose.
- Ann Teliczan, President, AT Media Studio, Professional Fine Artist, Professional Photographer
Sarah was my direct supervisor during my internship at Women’s Lifestyle Magazine. As well as being a highly creative individual, Sarah’s strengths definitely shown through at moments of leadership. She was consistently open to sharing her knowledge from many years of experience and with relevant programs such as InDesign, Photoshop etc. Even when Sarah was occupied, she always made herself available to advise me in times of need. Our communication was frequent and Sarah always offered guidance and support. I found Sarah’s input to be refreshing, encouraging and challenging at times.
Sarah occasionally brought me along to sales meetings which gave us the opportunity of getting to know one another on a more personal level. As well as being an immaculate supervisor and extremely skillful, she is endearing and confident and an absolute pleasure to work with.
- Aimee Hillman, Previous Intern, Women's Lifestyle Magazine
I worked with Sarah when she was in the role of Business Development Marketing Manager. She was responsible for building relationships, securing new business, and developing a pipeline for future sales. Sarah is naturally talented, genuine, and very creative. She was always exceptionally well prepared, and her interpersonal skills and innovative approach to her work allowed her to connect with clients, prospective clients, referral sources, vendors, and staff members in a meaningful way.
I have been impressed by Sarah's ability to couple her attention to detail with a broader focused approach to her work. It is important to touch on Sarah's work ethic and her passion for keeping up-to-date with industry trends to ensure the company remains relevant and competitive. Sarah remains my "go to" because of her effervescent personality and when I need creative inspiration and ideas to attract new people to my company re-engage the community to my organization.
- Lesa Hardiman, Director, Samaritas (Previously Lutheran Social Services)
Sarah and I met as she filled the role of broadcasting media liaison, and she quickly elevated the presence of Women’s Lifestyle Magazine by bringing fresh and creative ideas to the 13 ON YOUR SIDE weekend morning news and often taking on the role of on-air host for the segment. She has also been willing on several occasions to work outside her typical work week, such as joining the 13 ON YOUR SIDE weekend news for segments showcasing her articles from the magazine. Sarah is a pleasure to work with, always staying positive even when pushed out of her comfort zone. Sarah will bring a warm and animated presence to any organization.
- Laura Hartman, Meteorologist and Producer, WZZM 13
I felt like I was walking right alongside of Sarah as I read through the story. Her writing is so descriptive…and beautiful!
- Wendy Wigger, President, Gilda's Club Grand Rapids