I’m Sarah Anderson, SEO Manager for TODAY.com at NBCUniversal. I bridge editorial and data to help high-impact stories reach millions of readers. Based in New York, New York and originally from Grand Rapids, Michigan, I specialize in growing digital audiences through content strategy and SEO.

Expertise:
SEO & Strategy: Evergreen and News SEO | Technical SEO Audits
Analytics: Reporting, Insights | Digital Marketing Execution
Content Strategy: Editorial Planning | Audience Growth | Optimization for Search and Social
Editorial: Writing | Editing | Training | PR and Communications
Digital Marketing: Strategy | Execution | Insights